What does racism, mistaken identity and Congr. McKinney’s case with Capitol Police have to do with you?

Mistaken identity can ruin your life and reputation. Prevent it from happening to you with new patent-pending face recognition techniques.

Dear Friend,

Congresswoman McKinney’s story in the news really does have a lot to do with you. Read on and find out how this recent incident on Capitol Hill impacts your personal safety and your life.

You’re probably wondering how could there be a different view on this? Well, there is.

What happened at Capitol Hill was NOT racism,
it was the “other race effect.”

Here’s how Congresswoman Cynthia McKinney sums up what happened:

“I was stopped because of racism.”

“I wasn’t recognized by Capitol Police because of a makeover?”

“What level of training do police receive if a hairdo leads them to mistaken identity?”

She doesn’t mention that she hit the Police Officer and didn’t stop after the officer asked her three times. She downplays not wearing required ID. And she makes a broad generalization: If Capitol Police are making these kinds of mistakes, what about other law enforcement/security personnel? She wants answers.

I’m Dr. Donna Schwontkowski, an expert in face recognition and author of Million Dollar Memory for Names & Faces and. I’ll tell you the facts about face recognition that will give you a completely different view into this case and a suggestion about how your life can improve by learning from this incident.

What happened at Capitol Hill was NOT racism;
it was the “other race effect.”

Just because you can’t easily recognize or differentiate someone clearly doesn’t mean you’re racist. It gets attention when you scream racism but it’s not racism because the officer didn’t exhibit any behavior indicating that he hated Blacks.

This is an identification issue,
not a racist issue.

It’s called the “other race effect”
and it happens in all races.

You probably don’t realize it, but you may already be familiar with the “other race effect” right now.

It’s what happens when people look at faces of another race. It doesn’t matter what color the face is and doesn’t matter if the person looks European, American, Black American, Cuban, Middle Eastern, Japanese, Korean, or Chinese.

Think about it. What happens when you look at someone outside your own race, outside the group of people you usually hang out with?

Almost always the answer is,   “I have a hard time telling them apart.”

This statement has nothing to do with racism. It has to do with the person being bluntly honest.

Face recognition experts, such as myself call this phenomenon “ the other race effect.” Summed up, it’s defined as this: It’s easier to tell members of your own race apart. It’s more difficult to tell members of other races apart.

It’s a scientific phenomenon, one reported in the journals for many years.

Capitol Hill Police need training
in face recognition

and they’re not the only ones!

It’s entirely possible and probable that the police officer on Capitol Hill may have been suffering from the other race effect because he and the Congresswoman were of different races.

You see, even though McKinney’s face had several distinct characteristics, her face was a blur, because of the other race effect and a lack of face recognition training.

But once a person is trained, each characteristics stands out clearly and shouts, “Look at me!” The trained person can’t help but notice.

People can get training in face recognition and hours later, feel like they are seeing the faces of their family members for the first time!

In my expert opinion, it’s understandable why he was unable to recognize her, even though she was one of only 14 African American women in Congress. But it doesn’t matter. Chances are he wouldn’t have been able to recognize any of them because of the other race effect.

So this is really all about face recognition. Yes, Capitol Police do need more training and better face recognition skills. We all do.

What about my face?

Do you question the safety of our nation when law enforcement can’t recognize faces from day to day? Do you question why he didn’t recognize her with a new hairdo?

What did you think when she asked the question on CNN, “What is it about my face that people can’t remember?” The question assumes that everybody has the skill to identify and remember faces.

One thing I know for sure is that if the police officer had been familiar with the advanced face recognition skills presented in Million Dollar Memory for Names & Faces, the situation would never have resulted in a confrontation and a lawsuit.

Let me explain exactly WHAT the police officer should have remembered about her face no matter how many makeovers and WHY someone would be able to forget her, or anyone else for that matter.

Every Face is Unique

My research has uncovered major characteristics that distinguish one face from another. McKinney’s face actually has eleven characteristics that make it quite unique. Have you noticed any of them? Can you envision her face right now?

Some of the characteristics include:

• large rectangular eyes
• lots of white showing
• upward eye slant
• low set ears
• the distance from the bottom of her nose to her chin is long

All the other characteristics that make a face unique you’ll learn in my book, Million Dollar Memory for Names & Faces. You see, if you’re looking at faces now and they all seem to look alike, you’re missing the beauty of the uniqueness of a face.

Face recognition is easy with my method and when you learn it the way I teach it, you’ll never forget it. Using my method is like an upgrade of the face recognition “software” you were born with. That’s right, you were born to see faces and to recognize them!

If you’re anything like the average person, your skills won’t develop past the age of 11, unless you do something about it. You’ll continue seeing facial features as a blur until you learn about the differentiating characteristics. And now, in today’s world, it’s even more important to sharpen these skills, as we saw in the case on Capitol Hill.

So think about it. Why is it that you really need them?

Face recognition skills help you in the workplace, on the street and in your home. Socially, it’s more than a compliment to remember who’s who. It makes a lasting, positive impression on the relationship. Wouldn’t you prefer that people have a positive impression of you?

Face recognition skills are important when you’re out in your community and on the job to prevent embarrassing moments when you mistake someone or can’t remember their name.

Most people wouldn’t see the 11 distinct characteristics on McKinney’s face unless they were trained specifically in face recognition. And by most, I’m talking about more than three quarters of the population, including the police!

Shouldn’t the police be exceptional
at face recognition?

Well, yes, and no. Yes, you can reasonably expect them to be good at their job. But from a face recognition expert’s perspective, no. There isn’t much difference in their skill level and the average person.

Let’s consider their job and their training for a brief instant. To do the job, there are certain things that have to be looked at in situations that come up. The things law enforcement consider are:

• does the person have a weapon?
• is the person dangerous?
• what does the person look like?
• do I recognize the face?
• what outstanding characteristics do I notice?

It’s after considering these questions within fractions of a second, that there’s not much time left to examine the features on the suspect’s face.

This means one thing: the police must mentally “capture” the face in a brief instant.

Amazingly, it can be done!

Who can really blame the police?

The truth is that police have been getting the best training that’s available. They’re not slacking off.

Although police have been trained to observe a lot of things about the environment, they really haven’t had much training in advanced face recognition simply because this type of training hasn’t existed until recently.

The good news is that anyone can be trained in face recognition, according to my pilot studies completed last summer. People can develop advanced face recognition skills with a minimal time investment in my book. Just by looking at the photos in Million Dollar Memory for Names & Faces. and reading the captions, your skills will start to increase. That’s good news for the police and for you.

The truth about what we remember

about faces

In the pilot study, I showed photos of faces to 12 adults aged 18-70 for five seconds, and asked for a description. they could recall only 3.9 characteristics.

After 45 minutes of training, the scores jumped to 10.8 characteristics, an improvement of 176%. Volunteers repeatedly commented that they had never before noticed the characteristics they learned in training.

Cases of mistaken identity occur frequently, even in media crime setups, where people are told to keep their eyes open for a potential crime. Law enforcement is painfully familiar with inaccurate eyewitness reports. There’s clearly a need for face recognition in our society and it’s not restricted to police officers.

Think about it. How many times have you mistaken a person for someone you know?

There’s another fact about face recognition you should know.

When these same volunteers were asked to rate their ability to describe faces before training, they rated it as average even though their scores were poor.

Most of us think
our ability is better than it really is.

McKinney’s facial recognition skills would probably be comparable to those of the general population. I wonder, did she recognize the Capitol Police Officer?

In the second pilot study I conducted, 29 police officers aged 20-60 recalled and described 5.3 facial characteristics without training. This score improved to 10 characteristics after just 45 minutes of training, an 87% improvement.

The officers commented that their face recognition training would be very beneficial to other officers, AND WITNESSES. Interestingly, no one ever wakes up thinking they’ll be a crime victim.

Why this book?

There are a lot more information I would love to share with you, and you can learn it in Million Dollar Memory for Names & Faces.

It’s a very unique book because not only do you learn about my patent-pending method to memorize a face after only a glance, but you’ll also learn these life-changing skills:

• how to remember names and faces, a skill important in many professions, as well as becoming socially savvy. What this means to you is that you can remember new business contacts easily and impress them, starting your new relationship out on a good foot.
  
  It means you can remember students in a classroom you’re teaching from the first day you meet them. Think of the message this sends to the students - you won’t forget their name and anything that they do, either! It’s a great first step in gaining control of the classroom.
  
  
• how to see through disguises, like make-up, hairstyle and hair color changes, aging, and even eyeglasses/contacts. A skill like this comes in handy when you meet up again with friends at high school reunions, and is one you’ll use at work to show people you notice they’ve changed their look. Think of how good you feel when someone notices that you changed your hairstyle. You can spread good will just because you’ve noticed. It can help prevent mistaken identity.

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• how to tap into intuition to stay safe on a daily basis. When you increase your intuitive ability, everything in your life improves. You “hear” how to be safe from the very source of life itself, answers to personal or business problems, and you increase your free flow of creative ideas. You break through any obstacles or mental blocks, simply by operating at a higher level of intuition.
  
  
• the most common criminal setups whether you’re traveling by plane, train, subway, or bus, or at home. Wouldn’t you feel safer if you knew the kinds of traps that criminals set? You would be better equipped to avoid them. Life can be hard enough without dealing with being a crime victim!
  
  
• safety tips for you and your family and a 5-minute home safety check before you go to bed each night. Wouldn’t you sleep better knowing everyone is tucked in safe and sound?
  
  
  
  
• how to use this information to help find missing children, recognize sexual offenders in your neighborhood, and keep on the lookout for your city’s most wanted criminals.
  If you’re interested in keeping crime rates down in your neighborhood, you’ll want to learn who the sexual offenders and criminals are and teach your children as well. Feeling confident about your ability to see through their disguises and their common traps, you’ll know it will be difficult for someone to pull the wool over your eyes.

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• how to make your neighborhood safer by knowing the specific signs that indicate suspicious activity. Let’s face it. Terrorist cells have infiltrated many communities in this nation. It’s important for us to be observant of suspicious activity. It doesn’t mean focusing on the negative; it only means you’re going to identify and prevent tragedies from happening.
  
  
• and of course, the face recognition skills you learn will prevent you from being in the same situation as the police officer on Capitol Hill

It’s a book I wrote to make a difference in your life because I care about our nation and our neighborhoods. A good sense of community starts with knowing who is in your neighborhood. Remembering their names and faces. Getting them right and avoiding mistaken identity.

And you certainly don’t want to become another crime victim statistic and have your life ruined or lose precious years emotionally recovering from a crime when this book could have helped you prevent it in the first place. You learn dozens of safety tips, ways to prevent crimes, in addition to learning face recognition and memory for names and faces. Your memory for daily activities, like where you left your keys, cell phone, parked car, and how to remember birthdays and anniversaries will also become better. There’s no reason why your life won’t improve from reading this book.

Expert advice

Million Dollar Memory for Names & Faces took over four years to write, dozens of interviews with law enforcement took place in order to put all the pieces together for you.

And my 10+ years teaching memory and accelerated learning for graduate students studying difficult science courses gave me the basis to create the method whereby you’ll be able to remember a face with only a glance.

Because of these memory methods, I was able to complete two advanced degrees simultaneously while working full-time. It’s a feat that few have accomplished.

The police officer used as the primary resource was Detective Sergeant George Wick, practicing law enforcement just outside of Chicago, Illinois, where he was known for his work in the crime detective division, anti-terrorism, school safety, organized crime, gambling, and vice. You’ll gain a lot of knowledge about how to protect yourself from his professional perspective.

Learn about crime and

crime prevention, too?

Concerned that you don’t want to read about crime? The way this book is written, you’ll learn only what you need to know to increase your safety. You’ll read it once and be done with it. The crime chapters are separated from the face recognition and memory chapters for this reason. you can always skip these chapters.

But I hope you don’t, because I want to help you become safer and put you in a position where you’ll make the best possible choices, should a situation arise.

After all, as mentioned before, do you know anyone who wakes up in the morning with a plan to be a crime victim that day? I don’t think so.

No-risk guarantee

You’ll increase your memory skills just by reading this book and doing the practice exercises. Because of the success of hundreds of students taught how to remember large volumes of information, I’m confident that my methods work.

I know you’ll gain the insight you need to take at least a few extra precautions for your safety and the safety of your family. And I know that you will gain advanced face recognition skills just by studying the photos in the book! All for $39.95, but you get a five dollar discount just for coming to this site.

No one has asked for a refund and I’m confident you won’t either. But if you do, I’ll honor your request immediately (minus S&H), as long as you return the book in saleable condition within 30 days.

You can’t afford not to

learn face recognition

Face recognition is something I believe everyone in this country needs, whether they have a job in security or law enforcement or not. And one reason is clear ˜ nobody wants to be slapped with a mistaken identity label that leads to cries of racism.

But face recognition is also fun to learn. And it’s fun to really and truly see the faces around you, no matter what the race. It happens easily and naturally when you read Million Dollar Memory for Names &Faces.

Perfect your identity skills, become socially savvy, gain a greater memory for names and faces, decrease the chance you’ll become a crime victim, prevent incidents where you’re called a racist... order your copy of Million Dollar Memory for Names & Faces now.

Train your memory to be worth a million dollars! Rewards are often offered for helping police with tips about criminals seen in your neighborhood.

Perfect your face recognition skills and together let’s watch your neighborhood, community, city and our nation rise to the next level of safety.

© MDM, Inc. 2006